Objective(s)

Increase in breastfeeding and support for accreditation of the Baby Friendly Initiative (BFI).

Delivery Team

• Karen Mackay(Lead)
• Arlene Rollo
• Sarah Macarthur
• Infant Feeding Support Workers:
  • Lana Black
  • Victoria Cantwell
  • Terri Christison
  • Daoine Foley
  • Camilla McIntosh
  • Elise Riddell
  • Seonaid Russell
  • Rachael Dunsmore
  • Hannah Storie
  • Debbie Alderson
  • Claire McNeil

Activities

• Deliver a highly skilled Infant Feeding Support Worker service to support breastfeeding, working with maternity, HV and FNP services and targeted to support reducing inequalities. 
• To provide a 365 day a year volunteer peer support service including phone, face to face, group support and support through a specialist and moderated facebook page. 
• Deliver a specialist breastfeeding clinic. 
• Deliver a programme of work to reduce formula supplementation and colostrum harvesting to increase exclusive breastfeeding.
• Implement the National Breastfeeding Scheme across NHS Highland.
• Implement the National Early Learning, Local Authority and School Breastfeeding schemes across NHS Highland
• Deliver Unicef BFI mandatory training to all staff who have contact with pregnant or breastfeeding women within the NHS Highland area.
• Implement UNICEF BFI standards in NHS Highland through a wide programme of work including training, policy development and audit.
• Sustain Unicef BFI accreditation in NNU, Midwifery and community services
• Implement Unicef BFI Children’s services accreditation within the Highland Children’s unit

Governance

• Population Health Programme Board.

Performance Measures/Outcomes

• Number of breastfeeding scheme participants throughout NHSH.
• Number of women attending specialist clinic and outcomes for feeding.
• Audit numbers of women who consent to a volunteer breastfeeding peer supporter.
• Number of women who supplement with formula in the maternity unit.
• Number of women who colostrum harvest and associated breastfeeding outcomes
• Achievement of Local authority, early learning and schools accreditation