Objective(s)

Increase in breastfeeding and support for accreditation of the Baby Friendly Initiative (BFI).

Delivery Team

• Karen Mackay(Lead)
• Arlene Rollo
• Infant Feeding Support Workers:
• Lana Black
• Victoria Cantwell
• Terri Christison
• Daoine Foley
• Camilla McIntosh
• Elise Riddell

Activities

• Deliver a highly skilled Infant Feeding Support Worker service to support breastfeeding, working with maternity, HV and FNP services and targeted to support reducing inequalities. 
• To provide a 365 day a year volunteer peer support service including phone, face to face, group support and support through a specialist and moderated facebook page. 
• Deliver a specialist breastfeeding clinic. 
• Deliver a programme of work to reduce formula supplementation as part of the National PfG workstream and increase exclusive breastfeeding.
• Implement the National Breastfeeding Scheme across NHS Highland.
• Deliver Unicef BFI mandatory training to all staff who have contact with pregnant or breastfeeding women within the NHS Highland area.
• Implement UNICEF BFI standards in NHS Highland through a wide programme of work including training, policy development and audit.

Governance

• Population Health Programme Board.

Performance Measures/Outcomes

• Number of breastfeeding scheme participants throughout NHSH.
• Number of women attending specialist clinic and outcomes for feeding.
• Audit numbers of women who consent to a volunteer breastfeeding peer supporter.
• Number of women who supplement with formula in the maternity unit.